More often than not, the products, apps, content, and art that we create are being consumed, and often purchased, by a diverse group of people (unless you've restricted access or are targeting a specific population). 

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Subtle cues in language, images, and even the usability, can signal to users and consumers that they were not considered or even thought of during the design phase.

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For example, nearly every time that I wear my hair in an afro, or afro puff, and use a virtual background on Zoom or Google Hangouts, my hair gets cut off 😑. To me, this is indicative of two things: 

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1. That the designers and developers didn't take into consideration someone with my hair type (read: lack of inclusion). And..

2. That the team responsible for the product likely doesn't have someone with my hair type (read: lack of diversity)

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This example may seem insignificant to many, but over time these small acts of exclusion can really add up and make a person feel less than. To avoid this, it's helpful to have a DEI thought partner to help you think through ways to ensure that your products, apps, websites, content, and other creative works are as inclusive as possible. Some other examples include: ensuring the use of inclusive language, inclusive images and videos, and usability. 

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If anything above resonates with you, drop me a note and let's talk!

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Please note that I am NOT an accessibility expert, however, I'd be more than happy to connect you to some folks in my network that are. Again, just give me a shout!